WARSAW, Poland — As with so many really good and really bad ideas, this one was conceived over a few beers.

Marta Kolakowska was sitting one evening in the upstairs office of her Warsaw art gallery, Leto, with two of her artists, Radek Szlaga and Honza Zamojski, talking half-seriously about applying to the Frieze Art Fair’s inaugural New York show in May 2012. Read more